Saturday, March 26, 2011

The Recording Institute Association of America (The Who, What & When)

     We were asked in class to do our next blog on a specific professional association that is related to our field. Of course, by now you all should know (in case you haven't picked this fact up from my previous post) that music is my number one passion. So, naturally the industry that I chose to talk about is The Recording Institute Association of America, also known as the RIAA. The RIAA a trade organization that supports and promotes the creative and financial vitality of the major music companies. They are the reason you have a cd case or ipod or any other form of musicThe members of this association are record labels that make up the fabric of the America's music industry. Currently, the RIAA is responsible for 85% of all recorded music in the United States. When an artist releases an album and its goes gold or platinum etc., it is the Recording Institute Association of America that actually certifies a recording to that status.


     Currently, its CEO is Mitch Bainwol. The RIAA's members include such record labels as Virgin, Elektra, Columbia, Sony & Capitol Records. The Board of Directors of the RIAA currently consist of 20 members. This association has thrived on the hearts and wallets of American's. The Association is almost single handedly responsible for the favorite songs of all Americans for the past 60 years. It seems like it would be more than that, to be quite honest. 


Sounds pretty cool right? Well, not so fast my friend. Unfortunately, in order to become a member. You have to be a record label. This association does not offer membership on an associate or individual basis. That sucks right. I know pretty soon, I may not be able to become a member, but they will be certifying my records. Platinum, Platinum, and more multi-platinum.!!!

If you'd like to take a look for yourself, click here

Friday, March 4, 2011

David Byrne: TED Profile

I was recently inspired by this speech/demonstration done by David Byrne. He is a musician, author, filmmaker, curator, urban designer, and humanist. He was once the lead singer and musical leader of the Talking Heads, whom I love. This is also the reason I chose this person.

He leads off by discussing his days with the Talking Heads in CBGB. I was pleased to discover the sound dynamics of that room. I always wondered why punk music, particularly the punk acts from this era had that loud, grungy, lightly distorted sound. He made it clear why. I now know that the sound and sound structure of a room and can give a song or a sound a certain feeling and creates a certain atmosphere.

One thing that liked about his speech from the beginning was his use of humor and wit. He conveys all of the four major attributes a good speaker should have.

I found his speech very insightful. I must admit that I was expecting him to talk about the various stages of his very successful music career and how he has managed to explore various avenues of the arts, but I did enjoy this speech and now I fully understand that sound acoustics are extremely important. It was very interesting to discover how the evolution of sound quality is almost directly correlated to the evolution of music as whole. From the clear empty rooms that Bach and Mozart used compose to the hi-fi sound of the disco techs. I especially liked how he referred to the modern automobile as a venue in itself, and how hip-hop music of today with all the bass and 808's are perfectly tailored for you to "bump" in your car.

The speech was excellent for me. As an aspiring performer, I now know the importance of good sound dynamics and how it affects a song or sound. I now understand why artist fly all over the world to record in various studios. It is not just to get away, its for the quality of sound. Excellent storytelling!

Take a look for yourself Here