We were asked in class to do our next blog on a specific professional association that is related to our field. Of course, by now you all should know (in case you haven't picked this fact up from my previous post) that music is my number one passion. So, naturally the industry that I chose to talk about is The Recording Institute Association of America, also known as the RIAA. The RIAA a trade organization that supports and promotes the creative and financial vitality of the major music companies. They are the reason you have a cd case or ipod or any other form of musicThe members of this association are record labels that make up the fabric of the America's music industry. Currently, the RIAA is responsible for 85% of all recorded music in the United States. When an artist releases an album and its goes gold or platinum etc., it is the Recording Institute Association of America that actually certifies a recording to that status.
Currently, its CEO is Mitch Bainwol. The RIAA's members include such record labels as Virgin, Elektra, Columbia, Sony & Capitol Records. The Board of Directors of the RIAA currently consist of 20 members. This association has thrived on the hearts and wallets of American's. The Association is almost single handedly responsible for the favorite songs of all Americans for the past 60 years. It seems like it would be more than that, to be quite honest.
Sounds pretty cool right? Well, not so fast my friend. Unfortunately, in order to become a member. You have to be a record label. This association does not offer membership on an associate or individual basis. That sucks right. I know pretty soon, I may not be able to become a member, but they will be certifying my records. Platinum, Platinum, and more multi-platinum.!!!
If you'd like to take a look for yourself, click here
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